Your SaaS Company's First Real Foothold in DACH
I help US and UK SaaS companies stop guessing and start closing in Germany, Austria, and Switzerland... without hiring a full-time Country Manager first!
The DACH Reality Check
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Stalled Deals
Local Misalignment
Over-Investment Risk
Your DACH deals stall or go quiet. The market isn't just different - it's slower, more complex, and requires a completely different sales approach than your US or UK counterparts.
Your American pitch doesn't land the same way in Munich or Zurich. Cultural expectations, language nuances, and local decision-making processes require a native-level understanding.
You're about to hire a full-time DACH rep without knowing if the market is ready. We help you validate your ICP, pricing, and GTM before you commit to a full hire.
The Ideal Customer Profile
Series A to Series C SaaS companies with £5M–£30M ARR.
50–450 employees, scaling from early growth to established market presence.
US or UK headquartered, with a clear DACH expansion roadmap.
Planning or have just started DACH expansion and struggling to build pipeline.
Native Expertise. Lived Experience.
I don't just sell SaaS... I bridge the gap between your US/UK strategy and the DACH market. As a native German speaker with a UK background who has worked for US Tech Companies for over 17+ years, I understand the cultural nuances of trust, decision cycles, and enterprise buying that a generic pitch misses. My focus is on execution, building real pipeline, not just decks.
Native German. Lived in the UK. Married to an American. 17+ Years working for US Tech companies. Knows the cultures inside-out.
Ready to validate DACH before you over-invest?
The Expert Who Lived in the UK and Solved the DACH Problem
Max Schröter (Max Schroeter) is a German-born, UK-raised senior operator with 17+ years of experience selling complex enterprise SaaS into the DACH markets. Based in London, he understands the nuances of German, Austrian, and Swiss business cultures from the inside out.
Native Languages
German • English • Spanish
Why I'm Different
Lived Experience
Not a vendor. Not a strategy consultant. A senior operator who gets in the room and closes deals
17+ years selling complex SaaS into DACH markets.
Localised Outreach
Active outbound prospecting using culturally-aware outreach.
Execution Focus
Focus on execution, not decks. No fluff.
Ready to validate DACH before you over-invest? Let's talk.